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Vintage
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eCourse
The Power of
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How to Write a Sales Letter
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How To Write Letters That Win | |
Part 1. What You Can Make Your Letters Do
Read the Rules Two kinds of letters cross every desk. One-paper, ink and formality-goes the way of the waste basket. The other-logical, human appeal- draws the eye, grips, sways, convinces. One is the product of careless routine; the other of conscious creation. A strong letter springs from a mind's eye model, like the architect's drawing, the builder's bridge. Make your letters magnetic--make them stand out-make them dominate each reader's morning mail. You can do it-if you will master the principles, read the rules, put yourself into the work.
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