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Vintage
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How to Write a Sales Letter
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How To Write Letters That Win | |
Part 3. How To Make A Letter Talk The Man to Man Message WRITING letters isn't reciting formulas nor conjuring with catchwords. It is talking on paper. Anyone can follow the old precedents of correspondence. Anyone can load letters with the useless phrases and expressions of antiquity. Anyone can string together custom-bound courtesies and conventionalities. But the man who jolts himself out of the rut, who puts things straight from the shoulder, who dares to be original makes his letters pull. Don't stick to moss grown usages of tradition. Be natural. Be alive. Give your letter a man-to-man message to carry and watch the come-back in sales.
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