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Vintage
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How to Write a Sales Letter
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How To Write Letters That Win | |
Part 4. Handling Collections And Complaints Sell Satisfaction SUCCESS in selling doesn't simply mean goods sold. It means customer satisfied. It means bills paid outside of court, and complaints handled on square deal principles. It means treating a man after you sell him as well as you do before. Irritating back talk and aggravating threats never got a good-will settlement nor brought back a disappointed customer; a chip-on-the shoulder attitude drives trade away. But courtesy, tact, open-minded fairness disarm antagonism, melt opposition, bring back business. Be fair. Aim to sell satisfaction, and your goods will sell themselves.
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