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Vintage
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How to Write a Sales Letter
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How To Write Letters That Win | |
Part 2. Elements Of The Business Letter: The Single Aim SOME men talk without getting anywhere In particular. Aiming at nothing, they hit their mark. And some letters go rambling from salutation to close. They are so many ink marks that take up space. But listen to the master lawyer make his plea. He selects his points, marshals them in order, drives them home aiming always at one vital end-the verdict. And the good business letter has a single design. Attention, interest, desire, are essentials in route, but they all lead to one terminal-action. Plan your letters logically, but keep one end in view to crystallize wants, turn desire to decision, get results, the order-now.
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